DOES TRUSTWORTHINESS INFLUENCE TRAVEL SERVICE USE INTENTIONS AT AN ONLINE TRAVEL AGENCY? A STUDY ON THE DIGITALIZATION OF THE TOURISM SECTOR IN BANGLADESH
The use of online travel agency (OTA) in the sphere of tourism and hospitality industry is steadily rising along with digitalization. The aim of the investigation is to explore the relationship between the elements of trustworthiness (perceived ability, perceived benevolence, and perceived integri...
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| Главные авторы: | , , , , |
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| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
Editura Universităţii din Oradea
2024-01-01
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| Серии: | Geo Journal of Tourism and Geosites |
| Предметы: | |
| Online-ссылка: | https://gtg.webhost.uoradea.ro/PDF/GTG-1-2024/gtg.52103-1180.pdf |
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