When do tourists prefer to continue using online travel agencies? An empirical study from Vietnam

Online travel agencies have profoundly influenced the travel industry by offering numerous essential advantages to both consumers and service providers. This paper aims to examine the factors that influence the intention to continue using online travel agencies in Vietnam, while also assessing the m...

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Autor principal:	Man The Nguyen
Formato:	Artigo
Idioma:	Inglês
Publicado em:	LLC "CPC "Business Perspectives" 2024-11-01
coleção:	Innovative Marketing
Assuntos:	continuance intention to use online travel agencies perceived usefulness Technology Acceptance Model
Acesso em linha:	https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/20971/IM_2024_04_Man Nguyen.pdf
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