Global expansion of SMEs: role of global market strategy for Kenyan SMEs
Abstract There is need for Kenyan small and medium enterprises (SMEs) in particular to focus concern on the orientation of business strategy toward global market strategy, market research geared at obtaining foreign market intelligence, innovation and technology, product adaptation, service orientat...
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
SpringerOpen
2019-07-01
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| coleção: | Journal of Innovation and Entrepreneurship |
| Assuntos: | |
| Acesso em linha: | http://link.springer.com/article/10.1186/s13731-019-0109-8 |
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