The Strategic Alternatives for Emerging Markets Entry Strategies of Multinational Companies and Their Main Investments in Romania
The article presents the strategic alternatives which are considered by a multinational company before deciding to enter on an emerging market. The decision is based on the long term opportunity of the selling market in the analyzed country, on the cultural and institutional differences between the...
保存先:
| 第一著者: | |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Editura ASE
2012-05-01
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| シリーズ: | Revista de Management Comparat International |
| 主題: | |
| オンライン･アクセス: | https://www.rmci.ase.ro/no13vol2/14.pdf |
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