The impact of digital advertising channels on the customer buying behavior: The moderating task of advertising strategies
Regulators and recent academics are now paying attention to digital marketing because it has become a complete marketing resource that might propel a firm toward success. As a result, the current study explores the impact of several digital advertising channels, including mobile, e-mail, an...
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| Hlavní autoři: | , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Growing Science
2024-01-01
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| Edice: | International Journal of Data and Network Science |
| On-line přístup: | http://www.growingscience.com/ijds/Vol8/ijdns_2024_96.pdf |
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