The impact of digital advertising channels on the customer buying behavior: The moderating task of advertising strategies
Regulators and recent academics are now paying attention to digital marketing because it has become a complete marketing resource that might propel a firm toward success. As a result, the current study explores the impact of several digital advertising channels, including mobile, e-mail, an...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Artigo |
| Language: | Inglês |
| Published: |
Growing Science
2024-01-01
|
| Series: | International Journal of Data and Network Science |
| Online Access: | http://www.growingscience.com/ijds/Vol8/ijdns_2024_96.pdf |
| Tags: |
No Tags, Be the first to tag this record!
|