Exploring the digital marketing potential and needs for digital marketing capabilities of service sector MSMEs in Thailand

The research objectives are to assess the digital marketing capabilities of micro, small, and medium-sized enterprises (MSMEs) in Thailand’s service sector, as well as to develop persona profiles for each enterprise size. The survey of 400 digital marketing personnel was conducted alongside compreh...

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Detalhes bibliográficos

Principais autores:	Nachayapat Cuijten, Sukontip Wongpun, Nathamon Buaprommee, Rungsan Suwannahong, Sureerut Inmor
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Vilnius Gediminas Technical University 2024-10-01
coleção:	Journal of Business Economics and Management
Assuntos:	micro small and medium enterprises potential digital marketing capabilities digital society digital Thailand
Acesso em linha:	https://btp.vgtu.lt/index.php/JBEM/article/view/22470
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