Exploring the digital marketing potential and needs for digital marketing capabilities of service sector MSMEs in Thailand
The research objectives are to assess the digital marketing capabilities of micro, small, and medium-sized enterprises (MSMEs) in Thailand’s service sector, as well as to develop persona profiles for each enterprise size. The survey of 400 digital marketing personnel was conducted alongside compreh...
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| Автори: | , , , , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Vilnius Gediminas Technical University
2024-10-01
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| Серія: | Journal of Business Economics and Management |
| Предмети: | |
| Онлайн доступ: | https://btp.vgtu.lt/index.php/JBEM/article/view/22470 |
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