The effect of consumer perceptions on purchase intention with the role of consumer attitude and trust
EXTENDED ABSTRACT Introduction: In today's competitive era, in the new era marketing space, there is a diverse set of products, brands, and messages that make it difficult for consumers to choose the best option and narrow the field for marketers to compete. Therefore, considering the intense compet...
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| Autores principales: | , |
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| Formato: | Artigo |
| Lenguaje: | Persa |
| Publicado: |
Yazd University
2026-01-01
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| Colección: | کاوشهای مدیریت بازرگانی |
| Materias: | |
| Acceso en línea: | https://bar.yazd.ac.ir/article_4069_e0fbf2f9e4f261c7f1efc487f4055987.pdf |
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