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The effect of consumer perceptions on purchase intention with the role of consumer attitude and trust

EXTENDED ABSTRACT Introduction: In today's competitive era, in the new era marketing space, there is a diverse set of products, brands, and messages that make it difficult for consumers to choose the best option and narrow the field for marketers to compete. Therefore, considering the intense compet...

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Váldodahkkit: Zahra Solymannzhad, Naser Yazdani
Materiálatiipa: Artigo
Giella:Persa
Almmustuhtton: Yazd University 2026-01-01
Ráidu:کاوش‌های مدیریت بازرگانی
Fáttát:
Liŋkkat:https://bar.yazd.ac.ir/article_4069_e0fbf2f9e4f261c7f1efc487f4055987.pdf
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