Customer Relationship Management and Survival of Manufacturing Small and Medium Enterprises in Nigeria
Many firms, especially manufacturing small and medium enterprises (SMEs), have ignored the need for good customer relationship management (CRM), which has caused many customer losses. This study examines the effect of CRM on the survival of manufacturing SMEs in Anambra State, Nigeria. This quantita...
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| Hoofdauteur: | |
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| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
Varazdin Development and Entrepreneurship Agency
2023-09-01
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| Reeks: | Journal of Economic and Social Development (Varaždin) |
| Onderwerpen: | |
| Online toegang: | https://www.jesd-online.com/articles/customer-relationship-management-and-survival-of-manufacturing-small-and-medium-enterprises-in-nigeria.pdf |
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