Achieving Survival of Social Enterprise Through Entrepreneurial Marketing: An Empirical Analysis of Nigeria
The application of entrepreneurial marketing (EM) strategies to the sustainability of profit and non-profit making ventures has drawn critics from practitioners and academic domains. Many have argued that EM dimensions are designed for profit marking ventures and not for profit venture. This informe...
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| Auteurs principaux: | , |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Sciendo
2024-11-01
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| Collection: | Foundations of Management |
| Sujets: | |
| Accès en ligne: | https://doi.org/10.2478/fman-2024-0016 |
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