Salesperson ambidexterity, firm capabilities, and value co-creation: Key factors in salespeople’s innovative service behavior?
This study examines how a firm’s innovation capability and marketing capability, as well as salespeople’s ambidexterity in sales and service, influence value co-creation with customers and how this co-creation and ambidexterity directly impact innovative service behavior in salespeople. The paper co...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Universidad del País Vasco (UPV/EHU)
2025-03-01
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| Series: | Management Letters/Cuadernos de Gestión |
| Assuntos: | |
| Acceso en liña: | https://ojs.ehu.eus/index.php/CG/article/view/27431 |
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