My Hero, Your Aggressor: Differences in Perceptions of News Media Brand Personality
Though brand personality has been explored in the context of news media, the literature has yet to systematically examine differences in perceptions of news media brand personality among individuals with differing political ideologies. An analysis of 588 surveys where participants rated either main...
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| Autore principale: | |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
USC Annenberg Press
2018-01-01
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| Serie: | International Journal of Communication |
| Soggetti: | |
| Accesso online: | https://ijoc.org/index.php/ijoc/article/view/7649 |
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