My Hero, Your Aggressor: Differences in Perceptions of News Media Brand Personality
Though brand personality has been explored in the context of news media, the literature has yet to systematically examine differences in perceptions of news media brand personality among individuals with differing political ideologies. An analysis of 588 surveys where participants rated either main...
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| 第一著者: | |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
USC Annenberg Press
2018-01-01
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| シリーズ: | International Journal of Communication |
| 主題: | |
| オンライン･アクセス: | https://ijoc.org/index.php/ijoc/article/view/7649 |
| タグ: |
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