Slow tourism motivations: a factor/cluster segmentation approach
Market segmentation has become a valuable instrument in planning appropriate marketing strategies. Therefore, the overall purpose of this study is to explore slow tourists’ characteristics, revealing the differences in their motivations using a factor/cluster market segmentation approach. The sample...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Taylor & Francis Group
2023-06-01
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| coleção: | Research in Hospitality Management |
| Assuntos: | |
| Acesso em linha: | http://dx.doi.org/10.1080/22243534.2023.2239582 |
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