Sustainability Communication in the Global Beauty Industry: The Overview of Persuasive Appeals
Purpose – The main aim of the paper is to analyze the possibilities of positioning sustainable development values within the marketing communication of the beauty industry by using persuasive appeals, specifically rational and emotional appeals. Design/Methodology/Approach – The paper utilized cont...
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| Autores principales: | , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2025-01-01
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| Colección: | Tržište |
| Materias: | |
| Acceso en línea: | https://hrcak.srce.hr/file/495481 |
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