Analysis of Visual and Verbal Rhetorical Strategies in Advertising Discourse From Cognitive Perspective
Pictorial metaphor is a form of rhetorical tropes depicted in images that have a powerful persuasion in advertising. The visual devices in advertising are considered to be an essential, interrelated, meaningful, and culturally embodied characteristic of contemporary advertising. A visual metaphor is...
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| Natura: | Artigo |
| Lingua: | Árabe |
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Fayoum University, Faculty of Arts
2021-07-01
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| Serie: | Maǧallaẗ Kulliyyaẗ Al-Adāb - Ǧāmiʿaẗ Al-Fayūm |
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| Accesso online: | https://jfafu.journals.ekb.eg/article_145877_32ffeef3b17f6c4e2e28cba41e384c81.pdf |
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