Analysis of Visual and Verbal Rhetorical Strategies in Advertising Discourse From Cognitive Perspective

Pictorial metaphor is a form of rhetorical tropes depicted in images that have a powerful persuasion in advertising. The visual devices in advertising are considered to be an essential, interrelated, meaningful, and culturally embodied characteristic of contemporary advertising. A visual metaphor is...

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מחבר ראשי:	Reham Sayed Sedeeq
פורמט:	Artigo
שפה:	Árabe
יצא לאור:	Fayoum University, Faculty of Arts 2021-07-01
סדרה:	Maǧallaẗ Kulliyyaẗ Al-Adāb - Ǧāmiʿaẗ Al-Fayūm
נושאים:	Keywords: Visual metaphor target domain source domain replacement metaphor verbo-pictorial metaphor comprehension advertisement
גישה מקוונת:	https://jfafu.journals.ekb.eg/article_145877_32ffeef3b17f6c4e2e28cba41e384c81.pdf
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