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Less or More: Managing Channel Inventory and Store Service Strategies for Omnichannel Retailing

Retailers must reevaluate store positioning when implementing omnichannel strategies. This study examines retailers’ strategic preferences toward in-store services, including Buy-Online-Pickup-in-Store (BOPS), Buy-Online-Return-in-Store (BORS), and their combined offering. A stylized model incorpora...

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Principais autores: Fangfang Ma, Shaochuan Fu, Yuanyuan Zhang, Zhengwei Lyu
Formato: Artigo
Idioma:Inglês
Publicado em: MDPI AG 2026-02-01
coleção:Journal of Theoretical and Applied Electronic Commerce Research
Assuntos:
omnichannel
inventory decision
BOPS
BORS
capacity constraints
Acesso em linha:https://www.mdpi.com/0718-1876/21/2/72
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