Investigating the interaction effects of customer based brand equity (In Case of Mashhad five stare hotels)
Today make a strong brand is an objective for many organizations like service organizations. Therefore building a brand in the hotel industry is important in this area, but little research has been carried out with experimental approach in this area. This study examines experimentally the relationsh...
محفوظ في:
| المؤلفون الرئيسيون: | , , |
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| التنسيق: | Artigo |
| اللغة: | Persa |
| منشور في: |
University of Tehran, Faculty of Management
2013-12-01
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| سلاسل: | مدیریت بازرگانی |
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://jibm.ut.ac.ir/article_50341_e567161820c5e7b45f265d93c2de3389.pdf |
| الوسوم: |
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