Investigating the interaction effects of customer based brand equity (In Case of Mashhad five stare hotels)
Today make a strong brand is an objective for many organizations like service organizations. Therefore building a brand in the hotel industry is important in this area, but little research has been carried out with experimental approach in this area. This study examines experimentally the relationsh...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Persa |
| Pubblicazione: |
University of Tehran, Faculty of Management
2013-12-01
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| Serie: | مدیریت بازرگانی |
| Soggetti: | |
| Accesso online: | https://jibm.ut.ac.ir/article_50341_e567161820c5e7b45f265d93c2de3389.pdf |
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