The defining attributes of a luxury brand for consumers
<p><strong>Purpose: </strong>The aim of this research is to deepen the knowledge about luxury consumption from the paradigm of symbolic consumption through a holistic and multidimensional vision, allowing us to see and understand the perceptions of university consumers.</p><p><strong>Design/methodol...
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| Автори: | , |
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| Формат: | Artigo |
| Мова: | Catalão |
| Опубліковано: |
OmniaScience
2013-09-01
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| Серія: | Intangible Capital |
| Предмети: | |
| Онлайн доступ: | http://www.intangiblecapital.org/index.php/ic/article/view/407 |
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