The Effect of Retail Mix on Passengers’ Motivation to Shop at Airport Terminal Outlets
Retailing represents one of the commercial activities contributing to the non-aeronautical source of revenue to most airport operators. In this research, Kuala Lumpur International Airport 2 or better known as KLIA2 represents the focus of the study. KLIA2 is built to cater to low-cost carriers and...
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| Principais autores: | , , , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
UiTM Press
2018-06-01
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| Serija: | Journal of International Business, Economics and Entrepreneurship |
| Teme: | |
| Online dostop: | https://journal.uitm.edu.my/ojs/index.php/JIBE/article/view/1274 |
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