The Effect of Retail Mix on Passengers’ Motivation to Shop at Airport Terminal Outlets

Retailing represents one of the commercial activities contributing to the non-aeronautical source of revenue to most airport operators. In this research, Kuala Lumpur International Airport 2 or better known as KLIA2 represents the focus of the study. KLIA2 is built to cater to low-cost carriers and...

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Principais autores:	Siti Zaleha Sahak, Abdul Wahab Mohd Yusof, Erni Yusliza Mudri, Sadinar Saidin
פורמט:	Artigo
שפה:	Inglês
יצא לאור:	UiTM Press 2018-06-01
סדרה:	Journal of International Business, Economics and Entrepreneurship
נושאים:	Airport retail, KLIA2, passengers, retail mix, shopping motivation
גישה מקוונת:	https://journal.uitm.edu.my/ojs/index.php/JIBE/article/view/1274
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!