Investigation of the Relationship Between the Anti-Oxidant Effect, Brand Trust, Healthiness, and Intention to Purchase Propolis Products: The Moderating Effect of Nutritional Disclosure
Propolis market is growing, and such growth suggests the importance of understanding consumer behavior. Hence, the aim of this research is to explore the relationship between the anti-oxidant effect, brand trust, healthiness, and consumers’ intention to purchase propolis products. A secondary object...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
MDPI AG
2025-02-01
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| Series: | Applied Sciences |
| Assuntos: | |
| Acceso en liña: | https://www.mdpi.com/2076-3417/15/5/2530 |
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