Does perceived corporate citizenship affect on purchasing intention during the COVID-19 pandemic? Across the mediation impact of brand trust and consumer–brand relationship

Purpose – This paper is to examine the direct relationship between perceived corporate citizenship (CC) and purchase intention (PI). This study also tests the mediating role of brand trust (BT), consumer–brand identification (CBI) and the moderating effect of personal norms by a contribution of soci...

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Hlavní autor:	H.A. Dimuthu Maduranga Arachchi
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Emerald Publishing 2022-09-01
Edice:	IIM Ranchi Journal of Management Studies
Témata:	Perceived corporate citizenship Purchase intention Brand trust Consumer – brand identification Personal norms COVID-19
On-line přístup:	https://www.emerald.com/insight/content/doi/10.1108/IRJMS-10-2021-0136/full/pdf
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