Development of Factors for Measuring Brand Identity of Handicraft Brand for its Visual Identification
Handicraft and Bihar, has a brilliant and unique connection, which adorns its aura. With the concept of brand in recent times, the handicraft sector too, needs to match with the need of the time, which is crucial for its longevity and sustenance. Thus, this paper is an attempt for Branding of Handic...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
World University of Design
2026-01-01
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| coleção: | International Journal of Arts Architecture & Design |
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