Advertising and social campaigns in the perception of students of the University of Warmia and Mazury in Olsztyn

Abstract The aim of the study was to try to show the perception of social campaigns by students of the University of Warmia and Mazury. Material and methods The research problem concerned the purpose and effectiveness of social campaigns. The research material was obtained thanks to surveys carried...

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Hlavní autoři:	Małgorzata Dankowska-Kosman, Magdalena Golińska-Konecko
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Akademia Bialska im. Jana Pawła II 2022-12-01
Edice:	Rozprawy Społeczne
Témata:	perception social campaigns social advertising students university of warmia and mazury
On-line přístup:	https://rozprawyspoleczne.edu.pl/Reklamy-i-kampanie-spoleczne-w-percepcji-studentow-nUniwersytetu-Warminsko-Mazurskiego,157362,0,2.html
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