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Advertising and social campaigns in the perception of students of the University of Warmia and Mazury in Olsztyn

Abstract The aim of the study was to try to show the perception of social campaigns by students of the University of Warmia and Mazury. Material and methods The research problem concerned the purpose and effectiveness of social campaigns. The research material was obtained thanks to surveys carried...

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Autors principals: Małgorzata Dankowska-Kosman, Magdalena Golińska-Konecko
Format: Artigo
Idioma:Inglês
Publicat: Akademia Bialska im. Jana Pawła II 2022-12-01
Col·lecció:Rozprawy Społeczne
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Accés en línia:https://rozprawyspoleczne.edu.pl/Reklamy-i-kampanie-spoleczne-w-percepcji-studentow-nUniwersytetu-Warminsko-Mazurskiego,157362,0,2.html
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