Emoji-based marketing in consumer behavior: a systematic literature review
In the digital age, emojis have become an integral component of brand consumer communication on social media. Despite the growing volume of research on emojis across marketing, psychology and digital communication, existing findings remain fragmented and lack a consolidated understanding. To address...
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| Principais autores: | , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Taylor & Francis Group
2026-12-01
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| Serija: | Cogent Business & Management |
| Teme: | |
| Online dostop: | https://www.tandfonline.com/doi/10.1080/23311975.2026.2669001 |
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