The role of artificial intelligence in integrated marketing communications: A case study of Jumia Online Ghana
Artificial intelligence (AI) has been observed as both a destructive and a transformative game changer in all human activities where it has been adopted. This study looked into the role of Artificial Intelligence in Integrated Marketing Communications, with Jumia Online Ghana as a case. Through the...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
AOSIS
2021-07-01
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| Serie: | Inkanyiso |
| Soggetti: | |
| Accesso online: | https://inkanyisojournal.org/index.php/ink/article/view/21 |
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