Directions of application of artificial intelligence in digital marketing communications
The digital transformation of modern economic life has found its reflection in the field of marketing communications, having formed a virtually new form of communication between market entities-digital. A distinctive feature of this form is the personalization of the message, the high selectivity of...
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| 主要な著者: | , , |
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| フォーマット: | Artigo |
| 言語: | Russo |
| 出版事項: |
Russian Academy of Entrepreneurship
2023-05-01
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| シリーズ: | Ученые записки Российской академии предпринимательства |
| 主題: | |
| オンライン･アクセス: | https://www.scinotes.ru/jour/article/view/818 |
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