Directions of application of artificial intelligence in digital marketing communications
The digital transformation of modern economic life has found its reflection in the field of marketing communications, having formed a virtually new form of communication between market entities-digital. A distinctive feature of this form is the personalization of the message, the high selectivity of...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Russo |
| Publicado em: |
Russian Academy of Entrepreneurship
2023-05-01
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| coleção: | Ученые записки Российской академии предпринимательства |
| Assuntos: | |
| Acesso em linha: | https://www.scinotes.ru/jour/article/view/818 |
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