Comparing Credibility: A Website versus Publicity
Websites and publicity in mass media are two commonly used marketing elements. However, it is unclear whether exposure to a website or publicity is most effective at influencing behavior. This research compares the effectiveness of a magazine publicity article and a tourism destination website on th...
محفوظ في:
| المؤلفون الرئيسيون: | , , , |
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| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
Georgia Southern University
2010-09-01
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| سلاسل: | Journal of Applied Marketing Theory |
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://digitalcommons.georgiasouthern.edu/jamt/vol1/iss1/6 |
| الوسوم: |
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