Comparing Credibility: A Website versus Publicity
Websites and publicity in mass media are two commonly used marketing elements. However, it is unclear whether exposure to a website or publicity is most effective at influencing behavior. This research compares the effectiveness of a magazine publicity article and a tourism destination website on th...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Georgia Southern University
2010-09-01
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| Colecção: | Journal of Applied Marketing Theory |
| Assuntos: | |
| Acesso em linha: | https://digitalcommons.georgiasouthern.edu/jamt/vol1/iss1/6 |
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