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Digital security of the hotel brand

This article is devoted to the study of the brand digital security and its impact on the business processes of hotel businesses. The emphasis is on the fact that digital communications as key drivers of the sales system create increased risks to the security of the hotel business. The cost markers...

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Bibliografske podrobnosti
Principais autores: Lyudmyla Bovsh, Myroslava Bosovska, Alla Okhrimenko, Аlla Rasulova
Format: Artigo
Jezik:Inglês
Izdano: University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja 2023-06-01
Serija:Mенаџмент у хотелијерству и туризму
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Online dostop:https://htmanagementvb.com/index.php/HITM/article/view/258
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