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THE INFLUENCE OF HOTEL BRAND STREN GTH ON TOURISTS’ PREFERENCES FOR LOCAL ACTIVITIES AND TOURS”

Abstract :This study investigates the impact of hotel brand strength on tourists’ preferences for local activities and tours, emphasizing how brand-related perceptions influence tourists’ behavioral intentions beyond accommodation. Drawing on four key dimensions—brand awareness, brand loyalty, brand...

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Principais autores: Suzan Elsayed Abdelrassoul, Ahmed Mohamed Mohamed Ibrahim, Ayda Fayez Saber Azer
Formato: Artigo
Idioma:Árabe
Publicado em: Mansoura University, Faculty of Tourism and Hotels 2025-06-01
Colecção:Maǧallaẗ Kulliyyaẗ Al-Sīyāḥaẗ wa Al-Fanādiq (Ǧāmiʿaẗ Al-Mansoura)
Assuntos:
Hotel brand strength
tourists’ preferences
tourism marketing
brand management
Acesso em linha:https://mkaf.journals.ekb.eg/article_444826_41d64ed448100658e3a4a176faaa12ac.pdf
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