Promotion strategies of food delivery O2O supply chain considering service congestion effect with anti-food waste regulation
Amidst the rapid expansion of the online-to-offline (O2O) food delivery sector, this paper investigates the promotion strategies employed by restaurants and food delivery platforms within the supply chain, and explores how these entities select promotion strategies under different conditions, includ...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Frontiers Media S.A.
2025-03-01
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| Col·lecció: | Frontiers in Sustainable Food Systems |
| Matèries: | |
| Accés en línia: | https://www.frontiersin.org/articles/10.3389/fsufs.2025.1512675/full |
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