The opportunities and limits of microtargeting cross-pressured voters
Technological advancements have ushered in the promise of targeting potentially persuadable voters with personalized messages. One class of persuadable voters is those who are cross-pressured: they identify with one party but agree with policy positions of another. For political campaigns, targeting...
Gorde:
| Egile Nagusiak: | , , |
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| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
SAGE Publishing
2026-03-01
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| Saila: | Research & Politics |
| Sarrera elektronikoa: | https://doi.org/10.1177/20531680261432765 |
| Etiketak: |
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