The opportunities and limits of microtargeting cross-pressured voters
Technological advancements have ushered in the promise of targeting potentially persuadable voters with personalized messages. One class of persuadable voters is those who are cross-pressured: they identify with one party but agree with policy positions of another. For political campaigns, targeting...
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| 主要な著者: | , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
SAGE Publishing
2026-03-01
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| シリーズ: | Research & Politics |
| オンライン･アクセス: | https://doi.org/10.1177/20531680261432765 |
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