Experience marketing through authenticity and escapism: Drivers of revisit intention in Sumatra’s natural heritage tourism
This study aims to analyze the influence of destination attributes, escapism, and authenticity on place attachment and memorable tourism experience, and to examine the mediating role of place attachment on revisit intention. This study was conducted on tourists visiting leading destinations in Suma...
Tallennettuna:
| Päätekijät: | , |
|---|---|
| Aineistotyyppi: | Artigo |
| Kieli: | Inglês |
| Julkaistu: |
Universitas Islam Indonesia, Faculty of Business and Economics, Department of Management
2026-07-01
|
| Sarja: | Asian Management and Business Review |
| Aiheet: | |
| Linkit: | https://journal.uii.ac.id/AMBR/article/view/44357 |
| Tagit: |
Ei tageja, Lisää ensimmäinen tagi!
|
