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Experience marketing through authenticity and escapism: Drivers of revisit intention in Sumatra’s natural heritage tourism

This study aims to analyze the influence of destination attributes, escapism, and authenticity on place attachment and memorable tourism experience, and to examine the mediating role of place attachment on revisit intention. This study was conducted on tourists visiting leading destinations in Suma...

Täydet tiedot

Tallennettuna:
Bibliografiset tiedot
Päätekijät: Indawati Lestari, Wan Suryani
Aineistotyyppi: Artigo
Kieli:Inglês
Julkaistu: Universitas Islam Indonesia, Faculty of Business and Economics, Department of Management 2026-07-01
Sarja:Asian Management and Business Review
Aiheet:
Linkit:https://journal.uii.ac.id/AMBR/article/view/44357
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