The effect of product quality and brand image on purchase decisions
Among MS Glow's Leles branch customers, this research looks at how product quality and brand image affect purchasing choices. Improving market positioning and maintaining customer loyalty in the fiercely competitive cosmetics sector requires a deep knowledge of consumer purchase behaviour variables...
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| Principais autores: | , , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Universitas Nusa Cendana
2026-07-01
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| Serier: | Journal of Management Small and Medium Enterprises (SME's) |
| Fag: | |
| Online adgang: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/23761 |
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