Purchasing Decision Judging from Product Design, Product Quality, and Brand Image
The two-wheeler industry in Indonesia has a very positive trend. Advanced technology science as a means of smoothing the flow of communication and transportation, which causes very competitive competition. This study aims to test product design, product quality, the brand image on the purchase deci...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Bandung: Prodi Manajemen FE Universitas Langlangbuana
2021-04-01
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| Col·lecció: | Almana: Jurnal Manajemen dan Bisnis |
| Matèries: | |
| Accés en línia: | http://journalfeb.unla.ac.id/index.php/almana/article/view/1534 |
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