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Investigation of the Factors Affecting the Intention to Purchase on Electronic Commerce

With the advent of e-commerce, organizations are changingtheir business. Most researchers believe that electronic trading can besuccessful when the public will trust in virtual environments. High degreeof confidence not only can meet customer expectations of a satisfactorytransaction, but can also e...

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Hlavní autoři: Mohammad Montazeri, Alireza Ebrahimi, Parviz Ahmadi, Ameneh Rahnama
Médium: Artigo
Jazyk:Persa
Vydáno: University of Tehran, Faculty of Management 2014-06-01
Edice:‫مدیریت بازرگانی
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On-line přístup:https://jibm.ut.ac.ir/article_50747_e100f1c9654c19f46ff0db4561df42ff.pdf
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