Speech influence on the addressee in medical advertising (on the example of an advertisement of a vaccine against COVID-19)

The article analyzes the features of medical advertising as a source of speech influence on the addressee in medical advertising using the example of an advertisement of a vaccine against COVID-19. The material consisted of creolized advertising texts (in total more than 50 examples were analyzed) r...

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Bibliographic Details

Main Author:	Kang, Kumsuk
Format:	Artigo
Language:	Inglês
Published:	Saratov State University 2025-05-01
Series:	Известия Саратовского университета. Новая серия: Серия Филология, Журналистика
Subjects:	addressee hypothesis medical advertising medical discourse creolized text verbal text non-verbal text vaccination covid-19
Online Access:	https://bonjour.sgu.ru/sites/bonjour.sgu.ru/files/text-pdf/2025/05/filologiya_2025_2_4_kumsuk.pdf
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