The effect of corporate image by consumer ethnocentrism on purchase intention
Extended AbstractIntroductionTherapy means the treatment of mental or physical illness without drugs or surgery and is a cognitive stimulation to change behavior. This concept when used in the field of shopping is reminiscent of the concept of Retail therapy. Retail therapy happens when consumers bu...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Persa |
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Yazd University
2024-05-01
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| coleção: | کاوشهای مدیریت بازرگانی |
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| Acesso em linha: | https://bar.yazd.ac.ir/article_3473_509138f8ed3dc33b987729ac88d2b6b5.pdf |
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