PLS-SEM: The Holy Grail for Advanced Analysis
Advanced analytical techniques are reviewed for researchers wanting to expand their knowledge of how partial least squares structural equation modeling (PLS-SEM) facilitates better understanding of complex data relationships. We provide a brief overview of the differences between covariance-based st...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Marketing Management Association
2018-01-01
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| Col·lecció: | Marketing Management Journal |
| Accés en línia: | https://doi.org/10.63963/001c.151119 |
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