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PLS-SEM: The Holy Grail for Advanced Analysis

Advanced analytical techniques are reviewed for researchers wanting to expand their knowledge of how partial least squares structural equation modeling (PLS-SEM) facilitates better understanding of complex data relationships. We provide a brief overview of the differences between covariance-based st...

Whakaahuatanga katoa

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Ngā kaituhi matua: LUCY MATTHEWS, JOE HAIR, RYAN MATTHEWS
Hōputu: Artigo
Reo:Inglês
I whakaputaina: Marketing Management Association 2018-01-01
Rangatū:Marketing Management Journal
Urunga tuihono:https://doi.org/10.63963/001c.151119
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