Analysis of the factors affecting development of the services brand identity
The current study aims to investigate the factors affecting development of the services brand identity in insurance industrial. Therefore, considering the importance of brand identity, and in order to succeed in today's competitive market, in this paper, the relevant literature in the field of bran...
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| Principais autores: | , |
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| Format: | Artigo |
| Jezik: | Persa |
| Izdano: |
University of Tehran, Faculty of Management
2015-03-01
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| Serija: | مدیریت بازرگانی |
| Teme: | |
| Online dostop: | https://jibm.ut.ac.ir/article_52323_c30d15bde2d203402390ab0fea85c0e6.pdf |
| Oznake: |
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